Our Story
How it all began...
Sparked by an old photograph, renowned designer Emma-Kate Francis came up with the idea of charms connecting face to face, the unique concept behind Tiafi Jewellery.
“I found an picture of my best friends when I lived in London and it made me think how I could feel connected to them”.
Having fallen in love with a Welshman, Dylan, whilst studying at the Royal College of Art in London and now proudly based in Wales the name Tiafi (meaning 'You' and "Me' in Welsh) fitted perfectly.
BEHIND THE BRAND
What we're all about
We’re all about connecting you to the people you love through thoughtful designer jewellery.
Our unique charms satisfyingly connect together face to face...
One for you and one to gift!
From design to delivery we strive for only the very best, using timeless craftmenship and highest quality sustainable materials.
All Tiafi Jewellery pieces are designed and crafted in the UK from the highest quality recycled sterling silver and 18ct Gold Vermeil.
We believe that the little things matter! All our orders come with luxury eco packaging, beautiful gift card and care guide.
As a family business we want to make people happy, so it's our aim to provide the best customer experience. If you've got a question or you'd like some advice we'd love to help.
Our Unique Concept
The Tiafi® Connection
Each piece of Tiafi Jewellery is individually stunning but did you know all of our jewellery connects together?
The unique concept of the Tiafi charms allows you to share and connect symbols of friendship with friends and people you love.
It's simple but very clever! The raised 'Me' charm connects with indented 'You' charm.
So you can wear your necklace while your bestie wears the ring!
MAKING IT HAPPEN
MEET THE DESIGNER
Originally from Brighton, Emma-Kate is a designer, jeweller and classically trained silversmith having studied for a Masters at the Royal College of Art, London.
With over 20 years of experience in the jewellery trade, Emma-Kate is renowned for creating uniquely timeless pieces, designed and handcrafted in her workshop.
She's collaborated with prestigious retailers and museums in the UK, designing homeware for Victoria & Albert Museum and jewellery for highly acclaimed retail jewellers, Jersey Pearl.
Alongside Tiafi Jewellery, Emma-Kate creates elegant floral inspired pearl jewellery for Emma-Kate Jewellery and designs one-off bespoke jewellery commissions.